Experts in Cocoa and Chocolate integrating our industry knowledge in the development of sustainable and future proof markets.

Sustainability activities that are linked to markets have a larger and longer lasting impact. The market will bring an equilibrium, but this is not always an equitable balance. Caroline Lubbers and Jack Steijn have founded Equipoise, a social enterprise, to contribute to a fair market outcome for all stakeholders in the supply chain. This is why Equipoise Consultancy started. An Equipoise is a tool that can be used to bring a distorted weighing device into balance and make sure its results are fair.

Equipoise focuses on market-driven programs and projects to safeguard the continuity of the cocoa supply chains. Continuity in a market can only be achieved through sustainable practices. We believe there is a business case for sustainability in every stage of the supply chain.


Chocoa, brought to you by Equipoise, is all about market access. An annual meeting place for cocoa and chocolate stakeholders from all over the world to showcase their products to customers, facilitating networking and growing businesses. Together we bring progress to sustainability and create consumer awareness to develop a market for sustainable chocolate. Find out more.

Other projects

Other Equipoise projects are the Cocoa Origins Program, in cooperation with IDH. Users of relatively small volumes of cocoa are supported to develop sustainability projects at the origins of supply chains that are linked to the Dutch market. Together with Port of Amsterdam, Equipoise works on identifying sustainability initiatives for the port of San Pedro, with an emphasis on the sustainable logistics of the cocoa supply chains that pass through the port. The network of Women in Cocoa and Chocolate has been launched in collaboration with Solidaridad, connecting, engaging and inspiring women to become successful entrepreneurs. Together with CBI and International Trade Centre Equipoise has developed a training course for cocoa producers that want to improve their export capacities. We are committed to projects that contribute to a lasting improvement in the market position of sustainable cocoa and chocolate products. We hope you enjoy Chocoa, our showcase project that makes our philosophy of sustainable markets happen in real life.